The media plays a significant role in shaping political campaigns by informing the public about candidates, their policies, and ongoing issues. Through various platforms—television, online news, social media—the media helps create awareness, shaping public opinion and influencing voter perceptions. Furthermore, the media serves as a means for candidates to communicate their messages, engage with voters, and respond to opponents. Critical coverage can also scrutinize candidates, highlighting inconsistencies or achievements, impacting the overall electoral landscape. Thus, media serves as both a tool and a watchdog in political processes.