The significance of media coverage during elections lies in its ability to inform voters, shape perceptions, and influence electoral outcomes. Media serves as a crucial channel for disseminating candidate information, highlighting policies, and fostering public debates. Extensive coverage can elevate candidates' visibility, impacting their fundraising capabilities and public support. Furthermore, the media's framing of issues and candidates can shape voter sentiment and priorities. However, biased reporting can skew public perception negatively, making responsible and balanced media coverage essential for a fair electoral process.