Grassroots activism is significant in electoral politics as it mobilizes communities, raises awareness, and influences policy agendas. Activists often advocate for social justice, environmental issues, and equality through local campaigns, engaging constituents and politicians alike. This form of activism can lead to increased voter turnout, especially among underrepresented groups, and foster a sense of political agency. Furthermore, grassroots movements often push for transformative change within electoral systems, ensuring that the voices of the many, rather than the few, are acknowledged, thus enhancing democratic participation.