Social media plays a transformative role in modern political campaigns by enabling direct communication between candidates and voters. It allows for rapid dissemination of information, mobilization of supporters, and engagement through interactive platforms. Campaigns leverage social media for targeted advertisements, reaching specific demographics and tailoring messages. However, it can also perpetuate misinformation and echo chambers, complicating public discourse. Ultimately, social media amplifies voices, fosters community involvement, and shapes the political narrative, making it an essential tool in contemporary politics.