"Grassroots lobbying" refers to efforts to mobilize public opinion and encourage direct participation in the political process to influence decision-makers. This approach often involves organizing campaigns that inform and engage the community on specific issues, seeking to impact legislation from the bottom up. By generating public support, grassroots lobbyists can amplify their voices and create pressure on lawmakers to consider their perspectives. This method is vital for fostering democratic participation, empowering citizens to advocate for their interests, and enhancing the overall political engagement of the public in shaping policies.