Celebrity endorsements significantly impact elections by leveraging the intangible influence that public figures wield over their followers. When a celebrity backs a candidate, it can enhance the candidate’s visibility, attract media attention, and create a sense of appeal among younger voters who might otherwise be disengaged. Such endorsements can translate to increased voter interest and participation, particularly if the endorsement aligns with the celebrity's authentic values or causes. However, the effectiveness can vary based on the celebrity’s credibility and the political context. This interplay between celebrity culture and political engagement reveals how non-political figures can shape electoral outcomes.