The impact of technology on modern political campaigns is profound, reshaping how candidates connect with voters. Digital platforms enable targeted advertising, allowing political messages to reach specific demographics efficiently. Social media serves as a crucial tool for real-time engagement and mobilizing support, while data analytics are employed to optimize outreach strategies. However, technology also introduces challenges such as misinformation and echo chambers, which can distort public perception. Furthermore, it has democratized political participation, enabling grassroots movements to gain traction. Overall, technology has transformed the landscape of political campaigning, presenting both opportunities and challenges.