The impact of social media on political identity formation is profound, as it provides platforms for individuals to express views, engage with various perspectives, and mobilize for causes. Through social media, users curate their information intake, often aligning with like-minded individuals and reinforcing their political beliefs. This can lead to the creation of echo chambers and polarization, as contrasting viewpoints are less likely to be encountered. Furthermore, social media campaigns can galvanize movements, influencing not only personal identities but also broader political landscapes and electoral outcomes.