Political advertising significantly impacts public perception by shaping voters' understanding of candidates and issues. Through various media channels, campaigns convey messages designed to create emotional connections, frame narratives, and highlight candidate strengths. Effective advertising can enhance a candidate's image and influence voter behavior, often utilizing strategies like attack ads to discredit opponents. Moreover, the rise of digital platforms allows for micro-targeting, enabling campaigns to reach specific voter demographics with tailored messages. Ultimately, political advertising is a critical tool for both reinforcing existing beliefs and swaying undecided voters during election cycles.