The impact of political advertisements on voter behavior is significant, as they shape perceptions, attitudes, and intentions during election campaigns. Ads can inform voters about candidates’ positions, stimulate interest, and influence opinion by framing issues in particular ways. Emotional appeals, endorsements, and strategic messaging can drive voter turnout and sway undecided voters. However, the effectiveness of political ads can vary based on factors such as target audience and media platforms employed. As a result, campaigns invest heavily in advertising to maximize their reach and impact, ultimately playing a strategic role in electoral success.