Media consolidation impacts public discourse by limiting the diversity of viewpoints available to the audience. Concentrated media ownership can result in homogenized reporting and a reduced range of political perspectives, ultimately influencing how issues are framed and discussed. This consolidation can undermine democratic discourse by creating echo chambers, where dominant narratives remain unchallenged. Furthermore, the prioritization of corporate interests may lead to a focus on sensationalism over substantive coverage, skewing public perceptions. As a consequence, media consolidation poses a significant challenge to informed citizenry and the healthy functioning of democratic processes, highlighting the need for media diversity.