Political advertising significantly impacts elections by shaping public perceptions of candidates and issues. It serves as a primary vehicle for candidates to communicate their platforms, values, and differentiate themselves from opponents. Effective political ads can influence voter attitudes, sway undecided ballots, and mobilize core supporters. With the increasing role of digital media, targeted advertising allows campaigns to reach specific demographics, enhancing their effectiveness. However, the prevalence of misinformation in political advertising raises ethical concerns about its ability to distort public discourse and manipulate electoral outcomes.