"Voter engagement" in practice refers to activities that encourage citizens to participate in the electoral process. This includes efforts such as voter registration drives, educational campaigns about the voting process, and outreach programs targeting underrepresented communities. Effective voter engagement aims to empower individuals by informing them about their rights and simplifying the voting process. Techniques may involve social media outreach, community events, and partnerships with local organizations, all designed to enhance participation and ensure that diverse voices are heard in elections.