A political campaign refers to the organized effort by candidates to win elections. It encompasses a range of activities such as fundraising, advertising, canvassing, and engaging with voters to convey messages about policies and ideologies. Campaigns are typically held before elections and are designed to persuade citizens to vote for specific candidates. They often leverage media platforms to reach a broader audience, incorporating techniques like polls and rallies to rally support. Ultimately, successful campaigns rely on strategic planning, effective messaging, and the ability to respond to the electorate's concerns.