"Discourse analysis" explores the ways in which language and communication shape political reality. It examines how political messages, narratives, and rhetoric construct identities, influence public opinion, and frame issues. By analyzing speeches, debates, and media representations, discourse analysis reveals underlying power dynamics and ideological positions within political contexts. It uncovers how language impacts perception, understanding, and the behavior of individuals and groups regarding politics. This analytical approach is crucial for understanding the complex interplay between communication and political processes.