Populist movements arise from widespread discontent with the political establishment, appealing to the sentiment of the "common people." These movements often emerge during times of economic hardship, inequality, or perceived corruption. Leaders of populist movements typically claim to represent the interests of ordinary citizens against a corrupt elite. These populist leaders often utilize charismatic communication and social media to mobilize support and articulate grievances. While they can invigorate political discourse and promote change, they may also lead to polarization and the erosion of democratic norms as they challenge established institutions.