Technology has profoundly transformed political campaigning by introducing digital platforms and social media, allowing for targeted outreach and engagement with voters. Campaigns now utilize data analytics to identify key demographics and form personalized messaging strategies. The rise of social media advertising enables instant communication and real-time feedback from constituents, making campaigns more interactive. Furthermore, technology has facilitated grassroots mobilization, enabling movements to gain traction quickly. However, it also raises concerns about misinformation, privacy, and the polarization of political views, complicating the electoral landscape.