The media shapes public discourse on political issues by framing narratives, influencing public opinion, and setting the agenda for discussions. Through editorial choices, coverage decisions, and commentary, media outlets can highlight certain issues while downplaying others, impacting what the public perceives as significant. Social media further amplifies this effect, providing platforms for diverse voices and grassroots movements to emerge. However, media can also propagate misinformation, creating challenges for informed public discourse. Ultimately, the media serves as a vital conduit for political information, affecting how citizens engage with and understand democracy.