Social media significantly shapes political discourse by providing platforms for information dissemination and engagement. It allows for the rapid spread of ideas, mobilization of movements, and public discussions around key issues. Social media can amplify voices that traditional media may overlook, fostering grassroots activism and giving rise to new political narratives. However, it can also contribute to polarization by creating echo chambers. As a tool for political strategy, candidates and parties use social media to directly connect with voters, influencing perceptions and traditional electoral dynamics.