Public opinion polling plays a vital role in shaping electoral strategies by providing insights into voter preferences, concerns, and trends. Candidates and political parties utilize polling data to tailor their messages, identify key issues, and assess the effectiveness of their campaigning strategies. By understanding public sentiment, candidates can adjust their platforms and outreach tactics to resonate with constituents. Additionally, polling results can influence media coverage and public discourse, creating feedback loops that impact the overall political landscape and voter mobilization efforts during elections.