Media framing significantly affects political issues by shaping public perception and discourse. The way news outlets present information influences how audiences understand and engage with political topics. By emphasizing certain aspects while downplaying others, media can create narratives that sway public opinion and impact policy agendas. For instance, framing a protest as a riot versus a peaceful demonstration can lead to different public reactions and policy responses. Additionally, media framing also influences political narratives regarding candidates and issues, ultimately affecting electoral outcomes. Thus, it is a vital link between information dissemination and political action.