Grassroots campaigning differs from traditional election campaigning in its reliance on community mobilization and local engagement. Grassroots efforts typically focus on building relationships and inspiring collective action among citizens, emphasizing local issues that resonate with voters. In contrast, traditional campaigns often rely on large-scale media buys, polished messaging, and strategic targeting of demographics. Grassroots campaigns leverage social networks, emphasizing organic outreach through rallies, door-to-door canvassing, and community meetings. This approach can foster authentic connections and motivate volunteer participation but may face challenges in scaling the impact compared to the resources of traditional campaigns.