Unofficial political groups, or interest groups, can significantly influence public policy by advocating for specific agendas. These groups often mobilize grassroots support, conduct research, and engage in lobbying efforts to persuade policymakers. They can fill gaps left by formal political structures, bringing attention to underrepresented issues. Moreover, their methods of communication, including social media campaigns, can rapidly alter public opinion on key topics. However, the influence of unofficial groups can lead to policy fragmentation, as competing interests vie for recognition in the political arena.