Technological advancements shape electoral strategies by transforming how campaigns communicate, mobilize supporters, and gather data. New technologies, such as social media, data analytics, and targeted advertising, enable campaigns to reach specific demographics more effectively. This precision allows for tailored messaging that resonates with diverse voter groups, enhancing voter engagement and turnout. Additionally, technology facilitates real-time communication and coordination among campaign teams, maximizing efficiency and responsiveness. However, reliance on technology also presents challenges, such as concerns over privacy, misinformation, and unequal access to digital platforms. Navigating these issues is essential for ensuring equitable and effective electoral strategies that enhance democratic participation.