Populist leaders often gain power by appealing directly to the public, presenting themselves as representatives of the "common people" against a perceived corrupt elite. They utilize emotive rhetoric and simplistic solutions to complex issues, often exploiting societal divisions. By articulating grievances and promising to restore national pride or economic security, populists can mobilize support from disillusioned voters. Their strategies may include leveraging social media for direct communication and bypassing traditional media channels. While populist movements can energize political participation, they can also pose risks to democratic norms and governance by undermining established institutions and processes.