Political campaigns adapt to changes in technology by leveraging new tools for outreach, messaging, and voter engagement. The rise of social media platforms has transformed campaigning, allowing candidates to connect directly with voters and target specific demographics through data analytics. Campaigns now focus on creating digital content that resonates with audiences and encourages immediate interaction. Furthermore, technological innovations, such as online fundraising and virtual town halls, have enabled more inclusive and dynamic campaign strategies, resonating with changing voter expectations in a rapidly evolving political landscape.