Grassroots campaigns focus on mobilizing local communities and building support from the ground up, often using volunteers and organic outreach methods. In contrast, traditional political campaigns typically rely on established party structures, higher funding, and formal media strategies. Grassroots efforts emphasize community involvement and advocate for issues that resonate deeply with constituents, fostering a more personal connection between candidates and voters. This approach can be particularly effective in engaging underrepresented populations, challenging the status quo, and promoting grassroots mobilization around specific policy issues.