Digital campaigns have revolutionized political engagement by utilizing various online platforms to reach and mobilize voters effectively. Through social media, candidates can communicate directly with constituents, bypassing traditional media filters. Digital campaigns leverage data analytics to target specific demographics, tailoring messages that resonate with different audience segments. Additionally, they foster interactive dialogues, allowing supporters to engage, share, and advocate for candidates and issues. This new form of political engagement democratizes participation, making it more accessible, especially for younger voters who are more inclined to engage through digital channels compared to conventional methods.