Storytelling through myths holds profound cultural importance as it preserves traditions, values, and collective identity. Myths offer insights into societal norms and beliefs, often serving as educational tools that convey moral lessons and existential questions. They help establish a sense of community by sharing a common narrative that binds individuals together. Additionally, myths often reflect the psychology and aspirations of cultures, enabling societies to grapple with complex themes like mortality, love, and heroism, ensuring their survival across generations.