Television had a significant impact on American politics in the 1960s, transforming how political messages were conveyed and perceived by the public. The televised debates of the 1960 presidential election, particularly the first-ever debate between John F. Kennedy and Richard Nixon, demonstrated the new medium's influence, with Kennedy's confident performance helping to secure his victory. Television allowed for a more immediate and emotional connection with viewers, shaping public opinion and political campaigns. It also played a role in covering major events, such as the civil rights movement and the Vietnam War, thereby influencing national discourse.