The ancient Roman festival celebrated with games and public spectacles was known as the Ludi Romani, or Roman Games. These festivities honored the god Jupiter and included a wide array of events such as chariot races, theatrical performances, athletic competitions, and gladiatorial combats. Established in 366 BC, the Ludi Romani were held annually in September and lasted for several days, attracting large crowds from all over Rome. The games served not only as entertainment but also as a means for emperors and political leaders to gain favor with the populace and demonstrate Rome's power and culture. They were an integral part of Roman social and religious life.