Social media and influencers play a significant role in shaping fitness trends by disseminating information, tips, and workout routines to a wide audience. Influencers often promote specific products or exercise regimes, which can impact followers' perceptions and adoption of new fitness practices. However, it's crucial to approach social media content critically, as not all recommendations are backed by science. The connection between fitness and social media can foster community engagement but also create unrealistic expectations, emphasizing the importance of personalized approaches.