Social media significantly impacts fitness motivation, both positively and negatively. On one hand, it can serve as a source of inspiration, providing a community for individuals to share successes and struggles. The regular sharing of fitness journeys can create accountability and encourage others to remain active. Conversely, social media can also foster unrealistic comparisons and pressures to conform to certain body standards, potentially leading to negative self-image. Ultimately, how one engages with social media is key to harnessing its motivational benefits while mitigating its drawbacks.