Food marketing significantly affects eating behaviors by shaping perceptions and preferences. Strategies that emphasize health claims, convenience, and emotional appeal can lead consumers to choose highly processed or unhealthy options. Advertising often targets children and families, creating early associations between brands and food choices. Additionally, colorful packaging and promotional discounts can influence impulsive buying decisions. Being aware of marketing tactics helps consumers make informed choices, encouraging a focus on whole, less processed foods for better overall health and nutrition.