Common motivational hurdles in pursuing fitness include lack of time, fear of failure, and plateauing results. Many individuals struggle to find an appropriate schedule amidst life's demands, causing frustration or discouragement. The fear of not achieving desired outcomes or comparing themselves to others can lead to self-doubt and reduced commitment. Additionally, reaching a plateau can demotivate individuals who expect continuous progress. Overcoming these hurdles requires setting realistic goals, finding supportive communities, and consistently reminding oneself of the intrinsic benefits of exercise.