Fitness technology influences health behavior by providing tools that track and measure physical activity, nutrition, and overall wellness. Devices like fitness trackers and mobile apps can motivate users to set and achieve personal fitness goals. They offer real-time feedback on performance, promoting self-awareness and accountability. Additionally, these technologies often incorporate social features, encouraging community support and competition, which can further enhance motivation. As users can quantify their progress, fitness technology can transform individuals' attitudes toward healthy living, making it easier to adopt and maintain positive health behaviors.