The traditional color of the bridal gown in many Western cultures is white. This trend was popularized by Queen Victoria in the 19th century during her wedding to Prince Albert in 1840. Before this, brides commonly wore colorful dresses that they could wear again. The white gown symbolizes purity and new beginnings, and it has since become a standard for weddings in many Western societies. The white dress is often adorned with lace, embroidery, or other embellishments, making it a central element of many modern wedding ceremonies and reflecting the couple's style and cultural traditions.