The primary color of a ripe strawberry is red. When strawberries are fully ripe, they develop a vibrant red hue, indicating that they are sweet, juicy, and ready for consumption. This change in color occurs due to the ripening process, where green strawberries convert enzymes and sugars, producing the red pigments known as anthocyanins. The taste and texture improve significantly as they ripen, making ripe strawberries a popular choice for desserts, salads, and snacks. Their bright color not only signifies ripeness but also adds visual appeal to various dishes.