The 'golden hour' in photography refers to the period shortly after sunrise or before sunset when the lighting is soft, warm, and diffused, creating ideal conditions for capturing visually stunning images. During this time, the sun is low in the sky, casting long shadows and producing a golden hue that enhances the colors and textures of subjects. Photographers often seek out this magical time to create portraits, landscapes, and other forms of imagery, as the light creates a pleasing and ethereal quality. The golden hour is highly revered among photographers for its unique aesthetic appeal.