The famous Japanese festival renowned for the Yoiyama festivities and floats is called the Gion Matsuri held in Kyoto. This month-long celebration culminates with majestic floats called yamaboko parading through the streets. The Yoiyama events showcase illuminated floats and festive street activities, including traditional music and dance. Attendees immerse themselves in the vibrant atmosphere, enjoying local foods and crafts. The Gion Matsuri not only honors the history and culture of Kyoto but also fosters community spirit and participation in these age-old traditions.