The Carnival king plays a significant role in Brazilian festivities, often referred to as the Rei Momo. This figure symbolizes the spirit of Carnival, representing joy and revelry. The king is responsible for leading parades, promoting the festive atmosphere, and participating in various activities that highlight the cultural richness of Brazilian society. As a central character, the Rei Momo is typically chosen based on their charisma and ability to engage the crowd. The celebration culminates in a grand display of music, dance, and colorful costumes, emphasizing themes of unity and cultural expression.