Storytelling plays a pivotal role in the traditions of the Gathering of the Clans festival by preserving cultural heritage and fostering connections among attendees. Elders share historical tales and folklore, educating younger generations about their ancestry and traditions. These narratives help strengthen community bonds and provide a sense of identity. The festival often includes performances, music, and workshops that encourage participants to explore their cultural roots through storytelling. This emphasis on shared history enhances camaraderie, ensuring that stories and values are passed on through generations.