Social media plays a pivotal role in promoting local festivals by providing a platform for awareness, engagement, and real-time updates. Festivals utilize social media channels to share promotional content, including videos and images that capture the festival atmosphere, attracting potential attendees. Hashtags and shares enhance community participation, enabling users to become part of the narrative. Additionally, platforms facilitate interactions between organizers, artists, and attendees, encouraging a sense of connection. Ultimately, social media helps foster excitement and community spirit, making local festivals more accessible and appealing to a wider audience.