The purpose of the Día de la Raza festival in Latin America is to celebrate and recognize the cultural heritage and contributions of indigenous peoples and mestizos. Held on October 12th, it's a commemoration of the arrival of Columbus in the Americas, yet it reframes the narrative to focus on cultural exchange and coexistence. The festival often involves traditional music, dance, and art, highlighting the rich cultural tapestry of Latin America. It serves as a day of reflection on history and promotes unity among diverse cultures, acknowledging both past and present influences.