The primary purpose of Diwali Rangoli art during the festival is to symbolize welcome and prosperity. Created with colorful powders, flowers, and other materials, Rangoli designs are intricately crafted at entrances of homes and public spaces. This vibrant art form not only beautifies the surroundings but also reflects the joyous spirit of Diwali, inviting goddess Lakshmi, the deity of wealth, into homes and promoting positivity and well-being among families.