The colorful banners prominent during the San Fermín festival in Spain are known as pancartas. These banners often display the festival's emblem, the colors of the town, and various messages highlighting the community's identity. The festival, celebrated annually in Pamplona, is famous for its running of the bulls, where participants courageously run ahead of bulls through the streets. The vibrant atmosphere is further enhanced by music, dance, and social gatherings, making it a significant event in Spanish culture.