During the Día de los Reyes, or Three Kings' Day, activities include parades, rosca de reyes (a traditional sweet bread), and family gatherings. Celebrated on January 6, this holiday commemorates the visit of the Three Wise Men to Jesus. Families often partake in a festive meal, and children receive gifts, symbolizing the joy of giving. Community festivities play a significant role in fostering a sense of togetherness and celebrating heritage.