The region of Japan where people celebrate the Awa Odori dance festival is Tokushima Prefecture. This lively festival occurs in August during the Obon season, featuring vibrant traditional dance performances that celebrate the spirits of ancestors. Participants in yukatas (summer kimono) perform the Awa Odori dance, characterized by its energetic movements and joyful atmosphere. The festival attracts both locals and tourists, encouraging engagement in cultural traditions while fostering community spirit and unity through dance and music.