The Gion Matsuri festival is celebrated each July in Japan, specifically in the city of Kyoto. This month-long event features a series of processions with elaborately decorated floats, known as yamaboko. These floats are paraded through the streets, embodying centuries-old traditions and showcasing the artistry of the community. Gion Matsuri is not only a celebration of local deities but also a time when people engage in cultural practices, traditional clothing, and foods associated with the festival, making it a significant cultural event in Japan.