To develop their personal brand in public service, aspirants can engage in community outreach, showcase their passion for governance through social media, and maintain a professional online presence. Sharing insights, articles, and achievements related to public service can enhance visibility and establish credibility in the civil service domain. Networking with professionals in the field through seminars or workshops can also provide exposure and mentorship opportunities. Consistently reflecting on personal values and aligning them with public service roles will guide aspirants in presenting an authentic image that resonates with their aspirations.